The Truth About “Getting Signed” vs Building Leverage as an Artist

The Truth About “Getting Signed” vs Building Leverage as an Artist

Many artists think the goal is to get signed. But the truth? Labels chase leverage, not talent. Leverage comes from your fanbase, brand, and industry relationships.

How to Build Leverage

  • Grow your audience through curated events, social media, and email marketing

  • Build professional connections with industry insiders

  • Showcase your music in live rooms with A&Rs and media professionals

  • Develop a strong brand and content strategy

Platforms like The Camp Out and services like PR and marketing packages help artists create the leverage they need before approaching labels.

CTA: Check out our PR Marketing Package and get your career noticed.